Are you adding value?
‘Adding value’ is a popular marketing phrase and is all about giving the client that ‘something extra’. Keeping the client happy is extremely important; the client should be at the heart of any business – the focal point. It is well known that retaining present clients is considerably cheaper than recruiting new ones. Adding value wherever possible, whether through product or service, is a good way of maintaining client relationships and can lead to competitive advantage.

Keeping the client satisfied
Knowing what your clients think of your service, your staff and the company as a whole can help you to improve everything you do and identify problems before they occur. Add a few words to your brochures, on your website, even on the bottom of letters, encouraging clients to tell you what they think. Or, send them a simple questionnaire with just a few questions asking what they think you do well and what you don’t do so well, and how you could improve.

 

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