Who writ that?
The words in your promotional materials and on your website represent your company. Poor grammar, spelling mistakes and ‘typos’ portray a poor image of your company in the same way that a badly designed leaflet does. Whilst you can save money by writing your own materials, make sure you get as many people as possible to read them and re-read them before going to print – it’s very difficult to spot your own mistakes.

Don’t print too many
It is important to avoid unusable stocks of stationery and other printed matter that indicate out-of-date ‘phone numbers, addresses, etc. Assess the usage rate of these items, and when you become aware of imminent changes (STD codes, new phone numbers, website addresses, etc.) adjust your ordering, in terms of date and quantity. This will enable you to schedule the minimum amount of old stock before the new version comes into effect. Alternatively, print low volumes using digital printing.

 

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