Making an exhibition of yourself
When you have a stand or presence at an exhibition, make sure that your whole presentational package ties together. The literature handed out on the day should help people to recall the stand and the products or services on offer on the day of the exhibition. Because exhibitions are not necessarily a regular occurrence, you can use them to pilot or test new marketing propositions. (Dare to be different – try a competition or product demonstration.)

Make sure you have clear objectives for attending the exhibition and ensure that the people manning your stand are properly briefed about what those objectives are – be it to collect business cards or opinions, or to sell the product there and then. There is an art to manning a stand in order to be perceived as politely welcoming rather than being a barrier to entry.

 

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