Going abroad
Not necessarily relevant for intermediary firms, but interesting nonetheless. Before launching your products in another country, it is important to understand whether any aspect of the local culture or legislation will act as a barrier to success.

Find out about local distribution methods and conduct market research. Always ensure that marketing materials are originated in the native language rather than simply translated from your own. Marketing textbooks are littered with examples of ill-fated international product launches such as the following*: Pansy (men’s underwear from China); Mucos, Pschitt and Zit (soft drinks from Japan, France and Greece respectively); Plopp (chocolate bar from Sweden)  Krapp (Toilet paper from Sweden) Last Climax (paper tissues from Japan).
 *Source Paliwoda & Thomas

 

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