The words, or the writing of them, to appear, for example, in a piece of literature, advert or article. 
  
        When referring to literature, design is the creation of the visual elements including the photographs and images, the 
        colours and the layout of the words – but not the writing of them.
  
        When talking about literature production, stock has two meanings: the amount of an item of literature being stored, 
        or the type of paper being used to print on.
  
        In simple terms the paper weight refers to how heavy or thick a piece of paper is. It’s normally measured in gsm – 
        grams per square meter. 100 gsm is the weight of paper typically used for printing letterheads. 300 gsm feels 
        more like card and is a popular weight for business cards.
  
    A DL or tri-fold leaflet is an A4 document folded twice to 1/3 A4. 
    
        The number of copies being printed at one time or in one order.
    
        As the name suggests, digital printing is a relatively recent innovation. The very best digital printing machines 
        produce literature of a very high quality. Digital printing methods tend to be quicker than litho printing (see below). 
        It is an especially cost-effective method of printing small quantities or low volumes.
    
        Litho printing is the traditional form of printing using printing presses. It is still a very popular method of 
        printing – especially for large quantities.
    
        The different paper sizes are shown below. However, as a simple guide, A4 is the normal size of a letterhead. A5 is half 
           the size of A4, A6 is half the size of A5, and A3 is twice the size of A4.
    
          Sizes shown are in millimetres.


          A6 - 148.5 x 105
          A5 - 210 x 148.5
          A4 - 297 x 210
          A3 - 420 x 297
          A2 - 594 x 420
   
         Different paper sizes work better for different items of literature and also the postage costs can vary depending on size. 
         If you want advice please let us know.