It’s entirely different. The Online Marketing Department Store will enable you to communicate with clients and potential clients very cost-effectively by personalising professionally written and designed materials. You won’t have the expense of developing materials from scratch (unless you want to use our bespoke service). And as The Online Marketing Department is made up of people with many years of financial services marketing experience we not only understand the products and services but we also understand about compliance, making us more relevant and much simpler to deal with. Secondly, we’re online which means you can use our services when you want to, not just between 9 and 5. We offer a variety of different services including off the shelf templates and a bespoke copywriting and design service. And because the Store allows companies and individual advisers to produce high quality, personalised marketing literature in low volumes at exceptionally low unit costs, we’re probably more cost-effective too!

We offer a wide range of pre-written and pre-designed template items, however we can produce almost any item you want. We find that the most popular items are:

• Client newsletters
• Firm or adviser profiles
• Flyers or mailing leaflets
• Posters

You can also use the Store to develop stationery such as business cards, letterhead and compliments slips. Click on the templates tab to preview samples of what’s available.

Yes we can. Internal newsletters tend to be very firm specific so produce these as bespoke items either in a printed or email format – whichever you prefer.

Personalised and targeted marketing activity can substantially strengthen your relationship with existing clients, generating goodwill as well as ongoing business. Being relevant and communicating with your clients regularly will also become a much more important aspect of your business under the FSA Treating Customers Fairly initiative.

By targeting new business and delivering sales campaigns that are focused on meeting clients' needs, you can generate new clients
cost-effectively when it suits you to do so. We can also supply client leads and marketing lists if you want to look outside your own client base, and PR support if you want to raise your profile in your area.

We provide a wide range of marketing services including consultancy, PR, lead generation, list purchase, direct mail and advertising. Please email us to find out more info@theonlinemarketingdepartment.co.uk