Public Relations is not optional
Public relations or PR can be defined as ‘managing the corporate reputation – the projection of your company’s image to stakeholders and the public.’

PR is not optional – whether you choose to plan is. Get involvement from the highest level, know what you want to achieve and make sure that you measure the results.As a company grows bigger and recruits more staff, its profile with the Press (or newsworthiness) increases. This is where it is worth remembering that – unless it is handled properly – not all news is good news. Sometimes, your corporate bad news won’t reach the public domain, but it is always good practice to plan for this eventuality. Draft a positive Press Release (even if you decide that you don’t need to issue it) and coach your directors/spokespeople for handling aggressive media questioning.

Never too small for PR
You can use simple and inexpensive Public Relations (PR) methods to promote your firm. Press releases are the simplest way. Local newspapers and trade magazines will always be interested in relevant and interesting news items. Including a good quality photograph with the press release will always increase the chances of getting it printed. But remember that editors of decent publications are fiercely independent, so there is no guarantee that your story will be printed and you have no control over what, when or if the publication actually prints.

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